I started to do a little searching on their background and really, there's not much to be had. I learned that they are three women from Texas whose descriptions sound "All American" (moms, teachers, church goers). But of course there are already stories claiming that this is all a wise tactic stirred up by an affiliate marketer. This appears to be easier to believe than the original version- a trio of women, who love their crock pots, woke up on an August morning, started a Facebook page, and were taken in by close to a million people. The flip side to this is that if this really is an ingenious plan thought of by a marketing guru, then wouldn't they have made sure the website www.crockpotgirls.com was totally functional and ready to handle the insane amount of traffic they are receiving? As a developer of a website revolving around the love of food- I'd like to believe that the Crock Pot Girls may have struck a (crock)pot of gold!
Either way, the success of the Crock Pot Girls fan page on Facebook is quite a phenomenon! What a great way for everyone to exchange recipes that utilizes one of the greatest kitchen appliances ever created!